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    ARIA Popular Classical Music

April has been a month more noted for frustrations than for major leaps forward.  But there have been some positive moves forward that we’re very pleased about, too.

Two events in particular stand out.  The first one is that we’re starting to see steady growth in listeners, particularly after we reached out to a group of potential listeners that we’ve worked with in other contexts before.  Listener growth is so vitally important, because the more listeners we have, the more “voice” we have in the marketplace.  We know only a very small percent of listeners are likely to interact with us, so the more listeners, the more interaction and feedback we will receive, and that will help us continue to ensure we are giving you the service and music you want.

Our sense is this is similar to a snowball running downhill.  As we get more listeners, they will hopefully tell their friends, and so on and so on.  Please do this, yourself, too!  Introduce your friends to ARIA.

The other event sounds a bit venal, and was appreciated way beyond the actual sum involved, because it indicates a validation of everything we’re doing.  We had our first listener contribution.  Enormous thanks to Steve in Florida for being our first supporter.  Support is of course completely voluntary, but also, completely essential for our future viability and continued growth.  Please consider joining Steve as an ARIA Supporter.

As for behind the scenes challenges, we hope these have not been too obvious to you.  🙂

Looking ahead to May, our constraints still remain as ever-present as before, but we’re slowly bootstrapping ourselves, challenges notwithstanding.  I’m going to extend my own hours on-air each day from 4 hours twice a day to five hours twice a day, and am trying to decide the best way to do that.  Currently I’m on air 7a-11a and 7p-11p, US central time.  Should I add an hour to the beginning or end of that time window?  Or should I split it in two and have separate two and three hour shows at different times?  I’m looking at the hourly listenership data to decide what is best, and if you have any thoughts or preferences, of course please let us know.

Thanks for being part of the ARIA family.

Written by: David Rowell

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